New
Realities and Old Ideas About Prosperity
Written
by Luigino Bruni
There are
many good reasons why more and more people go jogging in parks, bike through
the streets, or even do calisthenics on the beach. Clearly, our bodies have yet
to adapt to the fact that the world – or at least most of it – has changed. We
still find greasy, high-calorie foods more attractive than vegetables and lean
meals, which makes sense when we think that for roughly one hundred thousand
years (the period of the early homo-sapiens) the necessary calories for
hunting, keeping warm, escaping from predators and surviving were scarce.
The human
body takes much longer than society and culture to change. Thus, to stay healthy we must
balance the natural impulses of our bodies with activities that burn our excess
calories. We must artificially change our eating habits and go on diets that
are costly both to society and individuals.
Likewise,
our society consumes more junk food than health food and does not make the
effort to get in shape. Our parents and grandparents are the last remnants of a world defined
by scarcity, where famine and starvation were a constant threat. Back then, the
symbols of prosperity were abundance, plenitude and the increase, in size and
number, of individual possessions (a new home or vehicle) and community assets
(from church steeples to high-rise towers).




























