Since
2nd December 2013, disabled mannequins have elicited astonished
looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect
mannequins, there will be figures with scoliosis or brittle bone disease
modelling the latest fashions. One will have shortened limbs; the other a
malformed spine. The campaign has been devised for the International Day of
Persons with Disabilities by Pro Infirmis, an organisation for the disabled.
Entitled “Because who is perfect? Get closer.”, it is designed to provoke
reflection on the acceptance of people with disabilities. Director Alain
Gsponer has captured the campaign as a short film.
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